KeyWish
Overview
KeyWish Canada runs licensed prize-home sweepstakes, pairing luxury property draws with a commitment to donate a minimum share of every ticket sale to local charities. Eliteware delivered a conversion-focused, multilingual website built around live draw countdowns and regulatory transparency.
The Opportunity
A prize lottery has to solve two problems at once: create urgency, and be unimpeachably trustworthy. Urgency without trust reads as a scam; trust without urgency does not sell tickets. KeyWish needed live countdown mechanics and aspirational prize storytelling sitting alongside licensing disclosure, no-purchase-necessary terms, regional exclusions and a named, quantified charity commitment.
The Result
Eliteware delivered a conversion-focused, multilingual website that balances urgency with regulatory trust:
- Live draw countdown with day/hour/minute/second granularity.
- Featured prize presentation with a full property gallery and specification breakdown.
- A three-step entry flow: choose tickets, fill your details, win the prize.
- Explicit compliance surfacing: "Licensed in Canada", "No Purchase Necessary", regional exclusions, and downloadable legal documents.
- A named charity spotlight publishing the exact percentage of ticket sales donated.
- Multi-language toggle.
